Yes, Send Location is legit. It is an authenticated sneaker and streetwear boutique in Dubai, United Arab Emirates, founded by former UFC lightweight champion Khabib Nurmagomedov. The store has a physical location in Umm Al Sheif, Dubai, sells brand-new verified footwear, and ships across the UAE and worldwide. Its opening was covered by outlets including Complex, HotNewHipHop, FACT, Platinumlist and Dubai.News.
Who is behind Send Location?
Send Location was founded by Khabib Nurmagomedov, the undefeated (29-0) former UFC lightweight champion. The name comes from his now-famous 2018 phrase. The store brings his standards of discipline and excellence to Dubai's sneaker scene, curating the world's most-wanted pairs in a gallery-style retail space.
Is it a real, physical store?
Yes. You can visit Send Location in person at API 1000, Shops 13 & 14, Al Thanya Street, Umm Al Sheif, Dubai, UAE, open daily from 11:00 AM to 9:00 PM. You can also shop online at sendlocation.com with delivery across the UAE and international shipping on most pairs.
Are the sneakers authentic?
Every pair is brand new and authenticated before it ships. Send Location inspects each item in its Dubai store and verifies it with Entrupy, the AI-powered authentication trusted across the global resale industry, which states a 99.86% accuracy rate and backs every authentication with a 100% money-back financial guarantee for a full year. Each verified item carries a Send Location authentication tag.
What can you buy?
- Air Jordan and Travis Scott x Jordan collabs
- Yeezy, Nike Dunk and New Balance
- On x Loewe and other designer collabs
- In-house apparel and limited drops
How do you pay?
Send Location accepts Tabby and Tamara (Buy Now, Pay Later in installments), Apple Pay, PayPal and major credit cards. Prices are in AED.
Frequently asked questions
Who owns Send Location? Send Location was founded by former UFC champion Khabib Nurmagomedov.
Where is Send Location located? API 1000, Shops 13 & 14, Al Thanya Street, Umm Al Sheif, Dubai, UAE, open daily 11:00 AM-9:00 PM.
Are Send Location sneakers real? Yes. Every pair is brand new and authenticated with Entrupy, backed by a 100% money-back guarantee.
Does Send Location ship outside the UAE? Yes, international shipping is available on most pairs.
