Our Story
More than a store. A movement.
Send Location was born in Dubai from one belief: the culture deserves the real thing — authentic, accessible, and built to last.
Founded by Khabib Nurmagomedov, Send Location is built on the principles that defined him — discipline, authenticity, and the relentless pursuit of greatness.
Built in Dubai. Worn worldwide.
We bring the region the most limited and sought-after sneakers from every major house — Nike, Jordan, adidas, New Balance, ASICS, On and beyond — at the fairest prices around.
Every pair is inspected before it earns its place, so what you buy is exactly what it claims to be. Send Location is also the home of the Eagle's own clothing line: a curated wardrobe that carries his identity into everything you wear.
100% Authentic
Every item inspected in-house, with Entrupy-backed authentication on the line.
Sharpest prices
The region's best value on the world's most-wanted pairs.
Dubai & worldwide
Shop the flagship in person or get it shipped — fast and tracked, anywhere.
Built on discipline
Respect, consistency, and the long game — the same code that built a legacy.
Step into the Eagle's world.
API 1000, Shops 13 & 14, Al Thanya St, Umm Al Sheif, Dubai · Open daily 11:00 AM – 9:00 PM