How Send Location Authenticates Every Sneaker

Khabib Nurmagomedov inspecting a sneaker at Send Location, Dubai

At Send Location, authenticity is a process, not a promise. Every pair we sell is brand new and verified before it ships — so you can buy hyped silhouettes in Dubai with total confidence.

Our authentication process

  1. In-house expert inspection. Each pair is hand-checked by our team in our Dubai store.
  2. Entrupy AI verification. We verify items with Entrupy, the AI-powered authentication trusted across the global resale industry, which states a 99.86% accuracy rate and backs every authentication with a 100% money-back financial guarantee for a full year.
  3. Authentication tag. Every verified item gets a Send Location authentication tag. It must remain attached for the item to be eligible for an exchange.

Why authentication matters

The resale market is full of high-quality replicas, especially on hyped models like the Air Jordan 1, Yeezy Boost 350 and Travis Scott collabs. A convincing fake can cost nearly as much as the real thing, which is why a verifiable authentication process is essential for any serious purchase.

Your protection

Because every pair is authenticated and tagged, you get real product, real proof and real protection. Read our full authenticity guarantee for details.

Frequently asked questions

How does Send Location verify sneakers? In-house expert inspection in Dubai plus Entrupy AI authentication, backed by a 100% money-back guarantee.

Are the items brand new? Yes, all items sold by Send Location are brand new.

Why is there a Send Location tag on my item? It is part of our authentication and quality-control process and must stay attached to remain eligible for an exchange.